Nebo, Gerald. N
Senior Lecturer, Department Of Marketing, Enugu State University Of Science And Technology, Enugu State, Nigeria
An Appraisal Of The Techniques For Monitoring And Controlling Sales Force Behavior In Nigerian Banking Industry.
This study was done on the appraisal of the various techniques adopted for monitoring and controlling sales force behavior among Nigerian banks. Two objectives were sought in the study. These include; determining the most significantly techniques adopted by the banks operating in Nigeria; and to determine the relative effects of each of the techniques on the performance of the salespeople.

Nebo, Gerald. N
Department Of Marketing, Enugu State University Of Science And Technology, Enugu State, Nigeria
Effects Of The Strategies For Locating, Selecting And Motivating Foreign Market Intermediaries On The Performance Of Successful Non-oil Exporting Firms In Nigeria
This study examined the effects of the strategies for locating, selecting and motivating foreign market intermediaries on the performance of non-oil exporting firms in Nigeria. The objectives of the study include: identifying the strategies for locating foreign intermediaries by non-oil exporting firms; to ascertain how the strategies adopted for selecting foreign intermediaries affect the performance of non-oil exporting firms; to

Nebo, Gerald. N
Department Of Marketing, Enugu State University Of Science And Technology, Enugu State, Nigeria
Sales Promotion Strategies And Subscribers' Response Pattern To Global System Of Mobile Communications (gsm) Networks In Tertiary Institutions In Enugu State, Nigeria
This study examined Sales Promotion Strategies and Subscribers’ Response to Global System of Mobile Communication (GSM) Networks in Nigeria. The objectives of the study includes: to determine the relationship between sales promotion strategies and telecom subscribers’ brand switching behavior, brands loyalty; patronage ,purchase decision, and retention behavior; to determine sensitivity pattern to sales promotion activities amongst telecom networks subscribers. Survey

Nebo, Gerald. N
Department Of Marketing, Enugu State University Of Science And Technology, Enugu State, Nigeria
Determinants Of Sales Force Satisfaction In The Nigerian Banking Industry
This study investigated the Determinants of Sales Force Satisfaction in the Nigerian Banks. The objectives of the study include: to assess the factors that determine satisfaction/dissatisfaction in Nigerian Banking Industry and to ascertain job commitment level of the dissatisfied bank sales force. Survey [Qualitative] research design was used for this study. Six banks were selected for study. Altogether 18 salespeople

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